Additionally there are many free SEO tools available today making it easy and free to track your search engine performance. But dont forget to be patient. Patience is key to achieving your small business SEO goals and avoiding burnout.Pinterest SEO Tips to Rank in Pinterest Search Felix RoseCollins Felix RoseCollins Oct min read Pinterest SEO Tips to Rank in Pinterest Search Introduction While most of the netizens spend their time on TikTok other platforms seem like something out of the middle ages. Pinterest is one of them. However just because marketers dont use a particular social platform on a daily basis thaudience does either. This is why many effective marketing strategies are often overlooked. To make sure youre effectively reaching your audience make decisions based on data not feelings. Lets take a look at the Pinterest statistics. Pinterest has an audience of around million monthly users worldwide.
From the majority of these users will be women aged . In fact of Pinterest users are interested in home and garden food and drink DIY and crafts cate phot editor gories. More than twothirds of the entire Pinterest audience lives in the US. Does this data match the information you have Then your brand needs to be on Pinterest. And this guide will help you make the most of it. If you want to take advantage of Pinterests search you need to gain visibility on it. Organic search is known to be the only way people find relevant content out there. Therefore users need to be able to discover your content in a Pinterest search in order to engage with it and engage with your brand. Thats why Pinterest search optimization is an essential part of your brands content marketing . Lets dive into how Pinterest search works and exactly how you should use the platform to grow your brand. How does Pinterest search work Many consider Pinterest to be a social media platform but it is not. Pinterest is a search engine for visual content.
The only reason people visit Pinterest is to find unusual ideas and inspiration not to keep in touch with friends and connect with new people. Pinterest doesnt even have chat comment sections or other ways to interact with other users. Now you know why people use this platform. Lets discover how Pinterest search works. In fact everything on Pinterest is driven by the search bar at the top of the page. It is similar to the Google image search results interface. So the only way to find the content you want there is to use Pinterests search bar. Lets say youre looking for a pasta recipe. You need to tap this phrase in the Pinterest search engine to get many pasta recipe images to choose from. Once you find something you like you can save it to your board making it visible or private to other users. When developing an SEO strategy its key ranking factors must be considered when developing a Pinterest search strategy. These factors include domain quality topic relevance pin quality and pinner quality.