Also don't forget to share the link to your Youtube videos

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Indeed, the visual of a thumbnail of a Youtube video is as important an element as the title in encouraging an Internet user to watch the video . To improve the YouTube SEO of your videos, consider importing your own thumbnails which must be: attractive, legible (a single photo or illustration), with a keyword that stands out in the photo if it provides additional information compared to the title.  on your social networks and to create hyperlinks on your website to your Youtube channel when relevant.


Adaptation of content to the purchasing journey Each Chinese Malaysia Phone Number List Internet user does not have the same knowledge of your offer or the issues associated with it. In order to capture the attention of all of your visitors, it is important to produce content adapted to these different maturity levels. In B2B, there are three main categories of content: “Discovery” content : here, the visitor has identified a problem or an opportunity and carried out research to formalize their need.




The content broadcast must therefore be general and explanatory to capture their attention; “Evaluation” content : at this level, the visitor has knowledge of his problem and compares the different solutions to respond to it. It is therefore necessary to favor more in-depth and evaluative content; “Purchase” content : now, the visitor knows what type of solution they want, and is looking for a supplier to meet their needs. Technical content geared towards your products/services will therefore be particularly relevant.